Let us start with the full form of PPC. Most of you may be aware of it, but still, I think it is better to start with the basic. PPC stands for Pay-Per-Click. It is a model of internet marketing in which advertisers pay a fee each time when their ad is clicked. This is a way of buying visitors to the site. One of the most popular forms of PPC is search engine advertising. When PPC works smoothly, there will be an increase in the traffic to your site.
Have you ever tried a PPC campaign? Were you successful in it? If your answer is no, there is no need to worry. If you are running a small business, why don’t you aim locally rather than going nationally where there are a lot of giant fishes competing. If you aim nationally, there is more probability of failure as there are many who are willing spend huge amounts in their PPC campaigns. Whereas, your local market is always there to provide you enough space from which you can conduct a successful PPC campaign. Now, if you are ready for a local PPC campaign, here are some tips that might help you.
- Monitor your budget
Define your budget before you start your campaign. Also, keep monitoring your pre-defined budget so that you don’t cross it. Your budget may reach its limit very quickly when you are doing a PPC campaign. So make sure that you spend money only on the profitable services. You can analyze your previous PPC campaigns to find out the services that proved profitable for you and invest in them. If you find difficulty in analyzing your past PPC campaigns, a PPC expert can help you.
- Use Google Search Console data
Use Google Search Console to identify your best-performing keywords. Compare it with those keywords around which your previous PPC campaigns were built around. If you find certain keywords that are bringing you good impressions, use it. It will prove profitable for you. Make sure you run your PPC campaign around those profitable keywords to enhance your search engine positioning.
- Create Ad Groups and Ad Copies based on the targeted cities
If your ad groups and ad copies are locally relevant, they will rank themselves better. If you are running a local store with a limited budget for PPC campaign, then create a campaign targeting your local area and then create an ad group for your targeted keywords being aimed at your local area. This will bring you good results. You can even narrow down your efforts by creating a campaign for each city you do business in. So when someone looks for a store like yours in your area, they will easily find you. This will take your business to higher levels.
- Customize site links and call outs locally
Use ad extensions to boost your conversions at a higher rate. Instead of just providing your phone number and address add your locations to your site links and callout extensions.
- Communicate in local language
Try to communicate with your target audience in the local language. Thus you can build a good relationship with your target audience. You can also avoid bad and unwanted clicks. Use the dialects and slangs also that local people use to describe your company in your ad copies. This will help your local audience to identify you easily.
- Include zip code both in your display URL and copy
If your ads have numbers in it, it will attract the audience. Include your zip code in your display URL and copy. Other than catching the eye, the audience will feel that you share the same locality with them. Thus you can increase your customers.
If you keep in mind these tips while conducting a PPC campaign, you will surely gain benefit from it. You can even find out your own tips if you are well-experienced in PPC campaigns. An SEO service company will be able to help you with PPC and other SEO services. Itmarkerz technology is a good choice for you.