Every business organization has a website today. Even the retail shop near you would be having a website, you may not have noticed.
As the world is getting digitalized, so are every field. This has led to a scenario where you can see a digital marketing company at every nook and corner.
The companies are competing to provide web development services. They are behind every innovative idea to improve their web development so that they can reach the top on the list.
Such was the idea of adding live chats to the website. But now, this method is adopted by almost every digital marketing company.
The benefits that the live chats bring is the main attractive feature that paved way for its entry into the websites.
We can have a look into the advantages the live chats give.
- Cost Efficiency
Live chats are more cost-efficient than phones. Conversations with many customers can bring you a huge phone bill amount. Whereas, to implement live chats on your website, you just need a good internet connection, which is very much affordable than phone bills.
- Better Customer Relations
Live chats will help to develop a good relationship between the company and the customer. This is very much essential for the growth of your business. Live chats create a feeling in the customer that the company is at your fingertips to help them in their needs.
It is a difficult task to talk to every customer on the phone and clarify their issues one-by-one. Live chats give you more convenience in this situation. It helps to deal with many customers at the same time. Live chats also allow multitasking.
- SOLUTIONS FOUND INSTANTLY
Through phone calls, issues will reach only one or two persons. Sometimes the one who attends the customer’s phone call may not get a solution for the problem. But through live chats, the chat histories will be visible by the top management and thus solutions will be found readily.
- QUICK DECISION MAKING BY CUSTOMERS
Live chats give an opportunity to the customers to clarify their doubts about a product/service. When their doubts are clarified instantly through chats, they may decide quickly to purchase the item. This can help in increasing sales too.
- DECREASES BOUNCE RATE
The increase in bounce rate is a major problem for many of the websites. Many customers come and go suddenly at their first visit to the website. Live chats can control the bounce rates. It can hold the customers onto the sites through chats.
- HELPS TO TRACK CUSTOMERS PROBLEMS
Live chat histories help the company to study the major problems faced by their customers on a weekly/monthly/yearly basis. This will help to improve the brand or product by solving major problems.
- INSTANT FEEDBACK
Live chats help the company to get instant feedbacks from the customers. This is not possible in phone call conversations.