Case study

Shabash: salon and barbershop management platform

Shabash: free salon and barbershop management software we build and market for a client — customer and appointment management, public booking widget and API, mobile app, programmatic salon directory and content on Next.js with headless WordPress.

At a glance

Type
Client product, India-based, global scope
Delivered
Web app and mobile app
Stack
Next.js front end with headless WordPress for content
Booking
Public booking API and embeddable widget
Directory
Programmatic salon directory
Status
Demo and early-access phase
Shabash public website for salon discovery and booking

What the client needed

A free, modern alternative to paid salon software: customer records, appointments, reminders and a way for customers to book online, with the business model coming from paid add-ons rather than the core.

What we are building

The salon and customer web app, a mobile app, a public booking API with an embeddable widget for salon websites, WhatsApp sharing with a paid messaging tier planned, a programmatic city-by-city salon directory fed by the data salons enter, and a content programme on headless WordPress behind the Next.js site.

Booking-abuse protection (verified bookers, approval modes, rate limiting) is part of the current work.

What it shows

Product engineering plus go-to-market: we build the software and also run the SEO, directory and distribution work that gets it customers.

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