For publishers, newsletters and membership sites
Ghost does one job well: publishing, with members, paid tiers and email built in. We build the theme, move your content and subscribers across, and set up the parts Ghost leaves to you.
We also build on WordPress and Statamic, so we have no reason to push you to Ghost if it does not suit the site.
Ghost keeps its core deliberately small, so the project work lies in the theme, the move, and the services around it.
Ghost themes use Handlebars. We build yours from your designs and run it through GScan, Ghost's own validator, before release, because fatal errors stop a theme being used at all.
Free and paid tiers with monthly and yearly prices, connected to your Stripe account, with member-only sections and sign-up flows in the theme.
Self-hosted Ghost sends bulk newsletters only through Mailgun, and basic SMTP will not do it. We set up Mailgun for newsletters and separate SMTP for sign-in and sign-up mail.
routes.yaml controls your URL structure and redirects.yaml carries the 301s from your old addresses, so links and rankings have somewhere to land.
The Content API serves posts, pages, tags, authors, tiers and settings as read-only JSON to a Next.js or React site. Its key only exposes public data, so member-only content needs its own design.
Ghost 6, released in August 2025, added native analytics and social web features through ActivityPub. Self-hosted, these run as separate services next to Ghost, and MySQL 8 is the only supported production database.
Usually a fixed-scope project, for a new publication or a move from another platform. The order puts subscribers and old URLs ahead of the visual work, because they are the hardest things to recover later.
We list your content, URLs, subscribers and paying members, and the current platform. We also decide with you between Ghost(Pro) and self-hosting.
We build the theme against a copy of your real posts, so long headlines and odd images show up early. You review it in demos, weekly on most projects.
We import content, map tags, write redirect rules and import members, then check a sample of old URLs against the new site before the real move.
DNS changes, Stripe and email go live, and you get documentation for editing the theme and running the site.
None of these are Ghost builds. They show the parts of a Ghost project that carry over: a content programme on a headless CMS behind Next.js, and fast Next.js sites with search tooling set up from day one.
Shabash: free salon and barbershop management software we build and market for a client — customer and appointment management, public booking widget and API, mobile app, programmatic salon directory and content on Next.js with headless WordPress.
An Aboriginal-owned facilities, property and cleaning services business in Western Australia. Next.js website: enquiry capture with export and email, Google Business Profile, GA4 and Search Console, ongoing local SEO.
Next.js lead-generation website for a Perth cleaning-services company: quote capture with export and email, Google Business Profile, GA4 and Search Console, ongoing local SEO.
The ones to settle before a migration starts.
Yes. Ghost has a built-in WordPress migrator that takes an XML export of up to 100 MB and 2,500 posts. Posts and pages come across, categories become tags and some shortcodes convert, but custom post types do not. Anything beyond that needs custom migration work, and the redirects need adding by hand.
That depends on where they are now, and it is the first thing we check. When restoring paid members from a Ghost backup, Ghost's documentation requires Stripe to be reconnected to the same account as the old install. For other platforms we plan the subscriber move before any theme work starts.
Ghost(Pro) is Ghost's official managed hosting, and it removes the server work. Self-hosting gives you more control, but you take on MySQL 8, Mailgun for newsletters, and since Ghost 6 the separate services behind analytics and social web features. We will recommend one once we know your team.
Only if you have a reason. A Handlebars theme gives you templates, previews and member features ready to use, and with a headless Next.js site you rebuild those. It makes sense when Ghost is one part of a larger site or app.
Not a published one. Most of our work is delivered under NDA, so many projects cannot be named. The closest work we can show is listed on this page: content sites on Next.js, including one with a headless CMS behind it.
We quote each project at a fixed price once we have seen your content and design, and we do not publish a price band. For ongoing theme work, a developer starts from $20/h, invoiced in USD, GBP, EUR or INR.
Tell us your current platform, roughly how many posts and members you have, and what you want to change. We will say whether Ghost is the right tool.
We reply within one business day (IST).
