Common Mistakes When Migrating from WordPress to Statamic (And How to Avoid Them)
Migrating from WordPress to Statamic can dramatically improve performance, security, and long-term maintenance costs—but only if the migration is done correctly. Unfortunately, many migrations fail no...
Migrating from WordPress to Statamic can dramatically improve performance, security, and long-term maintenance costs—but only if the migration is done correctly.
Unfortunately, many migrations fail not because of Statamic, but because of avoidable mistakes made during planning, SEO handling, and content rebuilding.
This article breaks down the most common WordPress → Statamic migration mistakes in 2026, explains why they happen, and shows you how to avoid them safely.
If you’re planning a migration, this guide can save you months of lost traffic and expensive rework.
Mistake #1: Treating Statamic Like WordPress
This is the most common and most expensive mistake.
Many teams assume Statamic is just “WordPress without plugins.” It’s not.
Why this is a problem
- Statamic is architecture-driven, not plugin-driven
- Features are built cleanly instead of patched
- Content is structured, not free-form
Trying to replicate WordPress plugins or page builders inside Statamic leads to:
- Over-engineered templates
- Poor content structure
- Higher long-term maintenance cost
How to avoid it
- Redesign content using Statamic blueprints
- Build features intentionally
- Embrace structured content instead of page builders
Statamic works best when you rethink architecture, not when you copy WordPress behavior.
Mistake #2: Changing URLs Without a Redirect Strategy
This mistake alone can destroy years of SEO equity.
What goes wrong
- URLs change unintentionally
- Old WordPress permalinks stop resolving
- No 301 redirects are in place
- Google sees pages as “deleted”
Even one high-traffic page without a redirect can cause ranking loss.
How to avoid it
- Crawl the entire WordPress site before migration
- Create a URL mapping sheet
- Preserve URLs wherever possible
- Implement 301 redirects for every changed URL
Statamic gives full routing control—use it to protect SEO.
Mistake #3: Losing SEO Metadata During Migration
WordPress SEO plugins (Yoast, RankMath) store critical data that is often forgotten during migration.
Commonly lost data
- Meta titles
- Meta descriptions
- Canonical URLs
- Index / noindex rules
Without this data, Google must re-evaluate your pages from scratch.
How to avoid it
- Export all SEO metadata from WordPress
- Map fields into Statamic blueprints
- Validate metadata parity before launch
Statamic handles SEO cleanly—but only if the data is migrated correctly.
Mistake #4: Ignoring High-Value Pages
Not all pages matter equally.
Many migrations fail because teams treat every page the same, instead of prioritizing revenue-driving pages.
High-risk pages include
- Pages with strong keyword rankings
- Pages with backlinks
- Landing pages that convert leads
- Pages driving organic revenue
How to avoid it
- Identify top-performing pages in Google Search Console
- Protect these pages first
- Validate redirects and metadata manually
- Monitor them closely post-launch
SEO migrations should be priority-based, not bulk-only.
Mistake #5: Breaking Media & Image URLs
WordPress media URLs often follow predictable paths (/wp-content/uploads/...).
Breaking these URLs can cause:
- Broken images
- Lost image search traffic
- Slower page loads
- Poor UX signals
How to avoid it
- Preserve filenames where possible
- Re-map media carefully
- Optimize images during migration
- Use modern formats (WebP) without breaking URLs
Statamic allows better media handling—but careless migration can hurt SEO.
Mistake #6: Skipping Pre-Launch SEO Testing
Launching without testing is a guaranteed risk.
What usually breaks
- Missing redirects
- Noindex tags accidentally enabled
- Canonical mismatches
- Broken internal links
- Incorrect sitemap URLs
How to avoid it
Before launch:
- Crawl the Statamic staging site
- Compare old vs new URLs
- Validate redirects
- Check robots.txt
- Confirm sitemap accuracy
A staging SEO audit is non-negotiable.
Mistake #7: Expecting “Zero Fluctuation” After Launch
Some ranking fluctuation after migration is normal.
The mistake is panicking—or worse—ignoring early signals.
What to expect
- Minor ranking movement in the first 1–3 weeks
- Temporary crawl adjustments
- Gradual stabilization
How to avoid damage
- Monitor Google Search Console daily
- Fix crawl errors immediately
- Validate redirect coverage
- Track top pages individually
Fast action prevents long-term loss.
Mistake #8: DIY Migration for Business-Critical Sites
Statamic is clean—but migrations are complex.
Do NOT DIY if:
- SEO is a major revenue channel
- The site has complex URLs
- You depend on organic leads
- You can’t afford traffic loss
The cost of fixing a broken migration is much higher than doing it right the first time.
👉 This is where professional Statamic Development Services save time, money, and rankings.
Mistake #9: Forgetting Post-Migration Maintenance Planning
Migration is not the finish line.
Some teams migrate successfully—but fail to plan:
- Monitoring
- Updates
- SEO follow-ups
- Performance tracking
Statamic requires less maintenance than WordPress, but it still needs:
- Laravel updates
- Server monitoring
- SEO checks
Skipping this invites slow decay.
Final Rule for WordPress → Statamic Migration
Most migration failures are not technical—they’re planning failures.
Statamic is one of the best CMS platforms for modern marketing websites, but only when migration is:
✔ SEO-aware
✔ Structured
✔ Carefully tested
✔ Professionally executed
Need Help Avoiding These Mistakes?
If you want:
- Safe WordPress → Statamic migration
- SEO-first planning
- URL & metadata protection
- Post-launch monitoring
Explore our 👉 Statamic Development Services
We specialize in SEO-safe migrations, not risky rebuilds.
Binu Mathew
CEO @ itmarkerz technologies