WordPress to Statamic SEO Migration Checklist (2026): Step-by-Step Guide

A CMS migration can either improve your SEO or destroy years of rankings—there is no middle ground.

If you’re planning to migrate from WordPress to Statamic, SEO should be treated as a first-class requirement, not an afterthought. The good news? When done correctly, a Statamic migration can improve performance, Core Web Vitals, and long-term SEO stability.

This step-by-step checklist shows exactly how to migrate from WordPress to Statamic without losing rankings, traffic, or authority.

---

Why SEO Migrations Fail (And How to Avoid It)

Most SEO losses during CMS migrations happen because of:

• URL changes without redirects
• Metadata loss
• Broken internal links
• Image path changes
• Poor post-launch monitoring

Statamic itself is SEO-friendly by design, but migration mistakes—not the CMS—cause ranking drops.

---

Phase 1: Pre-Migration SEO Audit (DO NOT SKIP)

Before touching Statamic, you must freeze and document your current SEO state.

✅ Crawl the Existing WordPress Site

Use tools like:

• Screaming Frog
• Ahrefs / Semrush
• Google Search Console

Export:

• All indexable URLs
• Status codes
• Canonicals
• Meta titles & descriptions
• H1–H6 structure
• Image URLs
• Internal links

This becomes your SEO source of truth.

---

✅ Identify High-Value Pages

Not all pages are equal.

Mark pages with:

• Highest organic traffic
• Best keyword rankings
• Backlinks
• Conversion value

These pages get extra protection during migration.

---

✅ Export SEO Metadata

From WordPress SEO plugins (Yoast / RankMath), export:

• Meta titles
• Meta descriptions
• Index / noindex rules
• Canonicals
• Open Graph data (optional)

👉 These will map directly into Statamic SEO fields.

---

Phase 2: URL & Content Mapping (Critical Step)

✅ Preserve URL Structure Wherever Possible

The safest SEO migration is:

Old URL = New URL

Example:

/services/wordpress-development → /services/wordpress-development

Statamic allows full control over routing—use it.

---

✅ Create a URL Mapping Sheet

For every WordPress URL:

• Old URL
• New Statamic URL
• Redirect required? (Yes/No)

Even one missing redirect can leak SEO authority.

---

✅ Plan 301 Redirects

If URLs must change:

• Use 301 redirects only
• Avoid redirect chains
• Never rely on 302s

Statamic supports clean redirect rules via:

• Config files
• Web server rules (Nginx / Apache)

---

Phase 3: Content Migration into Statamic

✅ Rebuild Content Using Blueprints

Statamic uses structured content, not page builders.

Best practice:

• Create collections (Pages, Blog, Resources)
• Define blueprints with SEO fields
• Keep content clean and reusable

This improves:

• SEO consistency
• Content governance
• Long-term scalability

---

✅ Migrate Media Carefully

WordPress media URLs often look like:

/wp-content/uploads/2023/09/image.jpg

During migration:

• Preserve filenames
• Avoid changing image URLs if possible
• Optimize images for size & format (WebP)

Broken images = broken SEO signals.

---

Phase 4: SEO Setup in Statamic

✅ Configure SEO Fields

Ensure Statamic templates include:

• Meta title
• Meta description
• Canonical URL
• Open Graph tags
• Twitter cards (optional)

Statamic’s clean HTML output is a major SEO advantage.

---

✅ Generate XML Sitemap

• Include only indexable URLs
• Exclude test pages
• Submit new sitemap to Google Search Console immediately after launch

---

✅ Robots.txt Review

Check:

• No accidental disallow rules
• Correct sitemap reference
• Crawlable assets (CSS, JS)

---

Phase 5: Pre-Launch SEO Validation

Before going live, test everything.

✅ Crawl the Statamic Staging Site

Confirm:

• All pages return 200
• Redirects work correctly
• Canonicals are correct
• No orphan pages
• No duplicate titles

---

✅ Compare Old vs New SEO Data

Validate:

• Title parity
• Description parity
• Heading structure
• Internal links

Your Statamic site should be SEO-equivalent or better than WordPress.

---

Phase 6: Post-Launch SEO Checklist (First 30 Days)

✅ Submit Sitemap in GSC

Immediately submit the new sitemap and request indexing for key pages.

---

✅ Monitor Rankings & Traffic

For the first 30 days:

• Watch impressions & clicks
• Track ranking volatility
• Fix crawl errors fast

Small drops are normal. Large drops indicate a missed redirect or index issue.

---

✅ Fix Issues Quickly

Common post-launch fixes:

• Missing redirects
• Noindex errors
• Canonical mismatches
• Broken internal links

Fast fixes = fast recovery.

---

SEO Benefits After WordPress → Statamic Migration

When done correctly, teams often see:

• Faster page load times
• Better Core Web Vitals
• Lower bounce rates
• Improved crawl efficiency
• More stable rankings

Statamic’s flat-file architecture removes many performance bottlenecks common in WordPress.

---

When You Should NOT DIY This Migration

Do not attempt a DIY SEO migration if:

• Your site gets significant organic traffic
• SEO is a primary lead channel
• You have complex URL structures
• You rely on organic revenue

In these cases, professional help pays for itself.

👉 Our Statamic Development Services include SEO-safe WordPress migrations, URL mapping, redirect strategy, and post-launch monitoring.

---

Final SEO Migration Rule

CMS migrations don’t hurt SEO.
Poor planning does.

With the right checklist, WordPress → Statamic migration can be a ranking upgrade, not a risk.